March 3, 2009

Travel Talk: Trump in Waikiki

Just after flying in from Palm Beach and Donald Trump’s Mar-a-Lago, where I covered the Red Cross Ball (see the recap below), what loomed up on my first stroll out of the hotel in Waikiki but a mammoth new Trump project.

The soon-to-be-completed Trump International Hotel & Tower neighbors the Waikiki Beach Walk, the brainchild of the Hawaiian-based Outrigger Enterprises Group. The hotel company championed the revitalization of Lewers Street. Once ugly with decaying buildings and tired stores, this lovely curved avenue and surrounding area is now a local attraction, with fine shops and restaurants, live music, and a thriving nightlife.

Three years ago, all 464 units planned for Trump’s luxury condo/hotel combo were put on the market in what was to be a two-day sale. No second day happened. All the units sold in a mere eight hours, for $700 million, a record-breaking event, with almost 600 would-be buyers disappointed. Lesson: the value of a brand name.

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